Bios

Years of Experience:
25-ish
Proudest moment:
Taking the leap to leave the comfort of big agency life after 14 years at Saatchi to launch Geppetto, in recognition of the fact that clients need the kind of discipline-neutral expertise that only comes from real world experience.
Biggest (business) mistake:
Assuming… anything!
Hometown:
Worcester, MA
Education:
B.A. Holy Cross; M.A. NYU
Client Experience:
· Food & Beverage: General Mills, Pepsico, Kraft, Campbells, Nestle
· HBA: J&J, Pacific World
· Retail: Walmart, Footlocker, Libby Lu
· Sports: NBA, NFL, MLB, Reebok, Nike, Timberland
Superpower you wish you had:
Time travel
What’s always in your refrigerator:
A bottle of champagne because there’s always something to celebrate
Books on your bedstand right now:
Real Boys; What If? and The Lay of the Land by Richard Ford
I love my job when:
I am working with clients in true partnership, where I feel like I work at their company, not mine.

Years of Experience:
Since around when HAL made its debut (30+)
Proudest moment:
Pre-launch of Pop Rocks: madness and mayhem!
Biggest (business) mistake:
Stepping on an escalator in the Bentonville airport with a skirt too long and having it sucked off me and into the mechanism!
Hometown:
Parsippany, New Jersey
Education:
B.A. Hebrew University, Jerusalem, Israel
Superpower you wish you had:
Control over my husband
Favorite kids’ movie of all time:
The Wizard of Oz
Books on your bedstand right now:
(My Kindle) The Likeness by Tana French
What I’d do for a living if I didn’t do this:
Matchmaker
I love my job when:
The project includes really listening to the inner thoughts of moms and kids
Book that changed my life:
Life of Pi

Years of Experience:
14 years with GG, 17 in the youth mkt, 19 in advertising
Proudest moment:
Naming Walmart’s first-ever spokescharacters, Wally & Marty

Biggest (business) mistake:
Flew into the wrong airport for a meeting in Switzerland and had to take a 4-hour taxi to get to the meeting (after flying all night), barely making it in time
Hometown:
Montvale, NJ
Education:
University of Massachusetts School of Management
Superpower you wish you had:
Invulnerability/Healing factor
Favorite kids’ movie of all time:
The Sandlot
What I’d do for a living if I didn’t do this:
Children’s writer
Book that changed my life:
The Tao of Pooh
Favorite way to relax:
Biking

Years of Experience:
Twenty-five+
Proudest moment:
Developing The Cool Quotient™
Biggest (business) mistake:
Not having the after-hours contact number for the survey software provider (when my software crashed)
Hometown:
Washington, DC (but I’m definitely a New Yorker)
Education:
Columbia University
Superpower you wish you had:
The ability to turn back the clock, so I’d have more hours in the day to get things done
What’s always in your refrigerator:
Miracle Noodles (they’re carb-free and zero calories)
Product/brand I’d most like to work on:
One that doesn’t exist yet (I love new product development)
I love my job when:
I feel like I’ve really made a difference in a client’s business
Book that changed my life:
The Talmud (ethical teachings by which to live one’s life)
Favorite way to relax
Biking and urban exploring
My secret vice / dirty little secret:
I never go a day without good coffee or a piece of dark chocolate

Years of Experience:
Blackjack… and getting close to busting
Proudest moment:
I’m too humble to brag. (But isn’t that a boast in itself?)
Biggest (business) mistake:
Not taking persistant, focused action.
Hometown:
Commack, NY
Education:
Ongoing, always, in a variety of subjects. Plus Rochester Institute of Technology (BFA, Graphic Design), School of Visual Arts, Adhouse, New York University, and lots of seminars and home-study courses.
What’s always in your refrigerator:
Organic vegetables, and pastured/grass-fed/organic eggs and meats. Plus strange and unidentifiable odors and substances.
Books on your bed-stand right now:
Unfair Advantage: The Power of Financial Education by Robert Kiyosaki

The Pledge: Your Master Plan for an Abundant Life by Michael Masterson
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman by Tim Ferriss
What I’d do for a living if I didn’t do this:
Tech start-up entrepreneur
Book that changed my life:
Draw 50 Animals by Lee J. Ames
Favorite way to relax:
Travel, to somewhere eye-openingly different and startlingly beautiful
Animal I would be:
A dragon.

Years of Experience:
Fifteen
Proudest moment:
Writing, producing and directing a show in New York City
Biggest (business) mistake:
Getting a little bit too “into” the focus groups and ethnographies I’m moderating. (I’ve been known to leave focus groups with a Southern accent. (And I’m not from the South). I also have been known to take personal notes during focus groups I’m moderating when I hear an interesting random piece of information. Latest tidbits I’ve picked up… eating bananas will help fix a Charlie horse, and you can turn an iPod Touch into a phone by purchasing a data and phone minute plan… who knew?
Hometown:
Short Hills, NJ
Education:
B.S. Materials Science Engineering; Johns Hopkins
Superpower you wish you had:
The ability to be in multiple places at once (classic Mom-desired superpower)
What’s always in your refrigerator:
Skinny Cow Mint Cones
What I’d do for a living if I didn’t do this:
Digital Strategy or Interior Design
Book that changed my life:
The Fountainhead by Ayn Rand

Years of Experience:
Eleven
Proudest moment:
Selling a client’s concept to the Macy’s Thanksgiving Day Parade float approval committee
Biggest (business) mistake:
Not proofreading before an important document went out to the printer…
Hometown:
NYC
Education:
Georgetown University and a year at La Sorbonne, Paris
Superpower you wish you had:
Teleporting instantly so I could have dinner in Paris or Beijing and be home in time to get a good night’s sleep before work
Favorite kids’ movie of all time:
Tie: Disney’s Robin Hood or The Muppet Movie
What’s always in your refrigerator:
Beer, water, cheese and Hershey’s syrup
Books on your bedstand right now:
A huge pile of books I keep meaning to get through one of these days
What I’d do for a living if I didn’t do this:
Dog Walker/Doggie Day Care
Favorite way to relax:
Beach

Years of Experience:
Six
Proudest moment:
Winning the Frost Elementary Spelling Bee
Biggest (business) mistake:
Leaving Dunder Mifflin when Michael Scott was promoted to Regional Manager
Hometown:
East Brunswick, NJ
Education:
The Ohio-State University
Superpower you wish you had:
Looks that kill. Wait, superpower I wish I had, or that I do have…
Product/brand I’d most like to work on:
Flobee: Precision Haircutting System
Animal I would be:
My pug dog Maggie
My secret vice / dirty little secret:
The Real Housewives of New Jersey

Years of Experience:
Two
Proudest moment:
When I snuck past security to get into Geppetto to request a job interview.
Biggest (business) mistake:
Mislaying an invoice… and then missing the payment deadline.
Hometown:
Beirut, Lebanon
Education:
B.A. in Sociology and Studio Arts
Superpower you wish you had:
Freeze time, to make it to places on time
Favorite kids’ movie of all time:
Hocus Pocus
What’s always in your refrigerator:
Apples, chocolate, almond milk
Books on your bedstand right now:
The Encyclopedia of the Exquisite and Cinderella Ate My Daughter
What I’d do for a living if I didn’t do this:
Life Coach
Product/Brand I’d most like to work on:
Human Rights Watch or Amnesty International
Favorite way to relax:
Laying in the sun at the beach!!!
Animal I would be:
Cheetah

Years of Experience:
One
Proudest moment:
Bluffing a World Series of Poker champion
Biggest (business) mistake:
Not starting my own Ponzi scheme
Hometown:
Fresh Meadows, NY
Education:
Xavier’s School for the Gifted
Favorite kids’ movie of all time:
My favorite movie when I was a kid, or my favorite movie made for kids? Either way, the answer’s Robocop.
Favorite movie
This movie about a bus that had to SPEED around a city, keeping its SPEED over fifty, and if its SPEED dropped, it would explode! I think it was called The Bus That Couldn’t Slow Down.
Product/brand I’d most like to work on:
Guinness. I would research them extensively.
Animal I would be:
A bird because it’s great to see things from a new perspective.
My secret vice / dirty little secret
[Comment redacted]

Years of Experience:
One
Proudest moment:
My first step. I did it months before most children and my mother said I looked real full of myself afterwards.
Biggest (business) mistake:
Investing in that chain of cowboy vs. Indian themed car washes.
Hometown:
Farmington, MN
Education:
University of Minnesota BA, Strategic Communications;
Miami Ad School, Art Direction
Superpower you wish you had:
If I could have any superpower, I would have control over the structure of atoms, because then I could do anything and essentially have all superpowers… I’m kinda greedy.
What’s always in your refrigerator:
Butter and water.
Books on your bedstand right now:
Tina Fey’s Bossypants
What I’d do for a living if I didn’t do this:
International Man of Mystery!
Animal I would be:
A sloth… but only if I got to have the wings of an eagle and alpaca hair.

Years of Experience:
Thirty-three
Proudest moment:
Surviving 100 minutes stuck in the elevator with my boss.
Biggest (business) mistake:
Not inventing Facebook
Hometown:
Glencove, NY
Education:
B.S. Economics, San Francisco State University 2001
Superpower you wish you had:
Teleportation, it would greatly cut down on airfare.
Favorite kids’ movie of all time:
Pee-Wee’s Big Adventure
Favorite movie:
El Labertino del Fauno (Pan’s Labyrinth)
What’s always in your refrigerator:
Cream cheese. (It’s much more versatile than you’d think.)
Books on your bedstand right now:
DVD player manual, still can’t program the thing.
Product/brand I’d most like to work on:
Coca-Cola, I don’t think enough people have been exposed to it.
I love my job when:
Things don’t go according to plan and I have to invent new ones.
Favorite way to relax:
Hitch-hiking in foreign countries and having no clue to where I’m going to wind up that night.
My secret vice / dirty little secret:
Not being able to keep secrets. Oh wait, didn’t mean to say that…