Defending Turf

Protecting the leader’s market position when competitors attack a potential Achilles’ Heel

Twisted Cheetos

Read More »
Walmart: Toy Dept/Holiday

Read More »
Reebok Sweets

Read More »

The word is…

“I have worked with the Geppetto team on a variety of innovation projects—in cereal, yogurt and snacks—and always found them to be first rate. Their understanding of the youth and mom target is deep and intelligent—yielding insights way beyond the obvious ones. What makes them really special though is the way they can turn those insights into viable, sustainable new product ideas. They come up with the stuff that we could never do internally and that’s their greatest value.” — Eric Lucas, General Mills International