Proprietary Tools & Models

 

Find actionable insights in our library of proprietary studies

7 FACES of MOM
The complex psyche of the contemporary gatekeeper.

MOMS WEIGH IN
Moms’ take on purchase influence, the obesity dilemma and kid marketing.

GROWING UP IS
HARD TO DO
Mastering the 18–24 market
Analyzing this transitional period and how this segment can have implications for your brand.

RETHINKING HEALTH
Physical, emotional, intellectual, spiritual health
How to engage in a more holistic view of health.

MYTH & REALITIES
6 themes of teen girlhood
Exploring relationships, appearance, brand preferences and the future.

I of the STORM
The teen search for identity

KID WHY
Underlying motivations of childhood

EMOTIONAL CONNECTIONS of the TODDLER MOM

WHAT’S SO FUNNY
ABOUT THAT?
The dynamics of kid humor
Deconstructing humor by first looking at its universal role, then contrasting adult humor versus kids.

TREND TRACKER
9 mega trends and multi-category examples of how they play out in a kids day-to-day world.

WHAT’S ON
It’s not just TV anymore
TV; movies; music; web sites; video games; sports; health & beauty; fashion; food.

KIDS, FOOD, HEALTH
Debunks numerous myths about kids and their views about food

WHERE TWEENS LIVE
Between a rock and a hard place
Interpersonal, family and social dynamics.

MAKING HER MARK: MOM & HER FAMILY FOOD DECISIONS

DAD-VERTISING

8 KINDS of FUN
The dynamics of kid humor

KID HOW
The development of universal kid archetypes
Organizer, dreamer, vigilante, primadonna, daredevil and puppeteer.

KID WHEN
The developmental stages of childhood:
• The wonders of expression (2–4)
• Always the winner (5–6)
• Who’s watching ( 7–8)
• The world expands (9–10)
• Benign rebellion (11–12)

WHY KID
The facts and figures that support marketing to this audience.

GENDER-ATIONS
Gender issues
Qualitative and quantitative investigation of children’s perceptions of their own and the “other” gender.

The CORNERSTONES of KID CHARACTER DEVELOPMENT

RESEARCH CORNERSTONES

EMOTIONAL ADVERTISING

BRAND ARCHITECTURE

CONQUERING COOL
Psycho-cultural exploration of the nature of cool.

The 8 THEMES of GIRL PLAY

The 6 PILLARS of TWEEN ADVERTISING WISDOM

BUILDING a TWEEN BUSINESS
A real roadmap for your brand.

The 9 PRINCIPLES of FAMILY BRANDING

 

How deeply rooted
are your marketing efforts?

Stemming from youth values, these starting points are the bedrock of consumer and cultural behavior.

 

How to Innovate a Successful, Holistic
New Product Concept

The Innovation Compass is the culmination of an exhaustive analysis of thousands of new product concepts.

It determined what elements are shared among those that succeed, and, alternatively, what is missing from those that fail.

The findings indicate that the best new product ideas have four, clearly articulated dimensions. These connect organically to one another to produce a holistic, new product idea.

 

Stretch the value of your brand with Brand Elasticity.

How far can your brand stretch for growth?

Brand Elasticity determines whether the value of your brand can grow beyond its category and how far.

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Tap into our panel
of cultural experts & enthusiasts

Youth marketing demands convergence. The 5 Hives engages representives from the 5 Evertrends:

  • Technology
  • Entertainment/Music
  • Pro-Social
  • Style/Design
  • Sports/Fitness

Recruited from experts and cultural enthusiasts in our target, the 5 Hives is our living cultural centrifuge. It isolates meaningful insights and movements.

Both evaluative and generative, the participants are powerful wellsprings. They inspire game-changing new products, positionings, brand trajectories, integrated marketing concepts and more.

 

How your new product can be a hit — but also earn ongoing consumer interest

Traction:

How does the product define the category and gain ground immediately?

Mileage:

Is it flexible and adaptable enough to have longevity in an event-/promotion-/license-driven marketplace?

Scope:

How much space can it take up in a consumer’s world? How does the product concept live and influence online, partnerships, in-store, etc.?

TMS anticipates actual category dynamics:

  • Each concept has already been conceived with an eye toward making it marketable five years out.

  • We develop actual activation ideas for the winning concepts. So you’re left with a playbook for success and NOT simply a concept board.

See more about Innovation…

 

Is your brand optimally positioned between Kid and Mom?

Our proprietary model and workshop helps you determine where on the Kid/Mom Dynamic your brand should live.

Determining input factors:

  • Purchase
  • Taste
  • Form
  • Packaging
  • Usage
  • Marketing Potential
  • Competitive
  • Distribution
  • Emotional Connection

 

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