Kids Foot Locker

“When The Geppetto Group does advertising, you know that it’s going to work.”

- Stacy Cunningham, Sr. VP Marketing & Advertising

When Kids Foot Locker wanted to increase foot traffic during the key back-to-school season, they came to Geppetto to develop a youth-targeted campaign that could leverage the strength of their partner brands like Nike, Reebok and adidas while still promoting their store as a destination. Using our “Translating Tweens” study to understand how athleticism differs from adult to adolescent, we created the “You Game?” campaign. With only two weeks on-air, we increased sales of partner shoes by as much as 51% while building sustainable brand equity for Kids Foot Locker.