NFL: Take a Player to School

Geppetto’s strategic and creative efforts for ‘Take A Player to School’ brought out the excitement and fun of our brand for tweens and contributed to very successful results.”

- Tracy Bleczinski, Director ProLine Consumer Products, NFL

Facing an aging fan base, the NFL turned to Geppetto to reconnect the brand with youth. To bring excitement to the brand and attract tweens we developed a fully integrated program entitled “Take a Player To School.” Partnering with JCPenny, the program galvanized retail, grass-roots, in-school and on-air media to promote the program that allowed winners to bring their favorite NFL stars to school.

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