Polaroid called on Geppetto when they realized that they had the technology but didn’t know have the target know-how to make that technology work for teens.
By considering imaging and creativity through the eyes of the youth target, Geppetto helped Polaroid develop, position, name and market the i-Zone camera—Polaroid’s most successful new product in decades.
Geppetto identified the unique sweet spot between our products and teens, setting the stage for the successful launch of the i-Zone instant pocket cameras.”- Millie Tan, VP, Global Marketing, Polaroid