To help Walmart compete in the toy category during the important holiday season, we developed a multi-faceted “wish list” program that leveraged the ongoing dialogue between kids and moms leading to a 228% sales increase in the stores that had the full program.
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Walmart Mom TV: “Sold” -
Walmart Mom TV: “Hot/Cold” -
Wally & Marty: Spokescharacter Development -
Walmart Kid TV: “Toyland” -
Walmart Holiday Print Ad -
Walmart Holiday Catalog -
Wally & Marty Wishlist -
Wally & Marty Web Game -
Walmart Toyland Store Concept
