There is no doubt that the sustainable product sector is big business and requires a specific form of marketing to attract its customer demographic. Those particular individuals prefer eco-friendly packaging, organic materials, and products made from renewable sources. As an advertising agency, your marketing should focus on non-toxic materials, biodegradable items, and products that are easy to recycle.
Showcasing Your Green Credentials
If you wish to be seen as the highest authority when it comes to marketing sustainable products, you need to show that you are committed to that cause as well. Your offices should reflect this and, for example, have lots of environmentally friendly plants. If your staff have little experience in this, they can utilize the services of a plant care app to enhance their knowledge. Learning how to take care of plants will impress potential customers.
Using Plants as a Backdrop
When creating a marketing campaign that features sustainable products, you will notice that similar advertising tends to focus on the color green. This is associated with eco-friendly items, and you can use a selection of plants in your images. Of course, the plants need to be seen at their best, and by studying the plant care app from getplanta, you can find out how to feed and water them to keep them healthy.
Attracting Eco-Friendly Customers
One requirement of eco-friendly consumers is that everything in their life should be non-toxic. The use of certain plants can remove toxins from the atmosphere, and the plant care app can help you identify which varieties do this. Knowledgeable customers will recognize these plants, and it will help to establish that your agency has authority in this area. Also, consider the use of social media to advertise, rather than paper products such as flyers.